To ensure the longevity and stability of your Google Ads account while using cloaking, follow these detailed steps:
- Get Your Ad Approved with a Safe Page
- Start by submitting your ad campaign with a white-hat (safe) landing page that fully complies with Google’s policies.
- Wait for the account to pass the review process, which typically takes 2-3 days. This step ensures that your campaign is approved without triggering any red flags.
- Allow Your Account to Warm Up
- Once your account has cleared the review process, let it run for a few days without making any modifications.
- This warming-up phase helps build trust and establishes a normal activity pattern, reducing the likelihood of sudden suspensions.
- Use the Lowest Bid Strategy for Warm-Up
- During the warm-up period, set your campaign to run with the lowest possible bid.
- This prevents unnecessary spending while still maintaining activity, making your account appear more legitimate in Google’s system.
- Implement Cloaking Without Modifying the Ad Account
- After the warm-up period, apply cloaking to your safe page.
- Avoid making any changes to your Google Ads account, such as modifying ad creatives, URLs, or targeting parameters, as this could trigger additional reviews.
- Keep Cloaking Active Only When Running Campaigns
- Ensure that cloaking is turned on only when your ads are actively running.
- This prevents unnecessary scrutiny from Google and reduces the risk of detection.
- Remove Cloaking When Ads Are Not Running
- If your ads are paused or in an idle state, immediately remove the cloaking setup from your website.
- This practice prevents Google’s automated checks from detecting any inconsistencies when your campaign is not actively serving ads.
- Avoid Frequent Changes to Budget or Ad Copy
- Making frequent adjustments to your ad budget or rewriting ad copy can trigger additional reviews from Google’s algorithm.
- Keep modifications to a minimum and make changes gradually to maintain account stability.
By following these best practices, you can extend the lifespan of your Google Ads account and minimize the risk of detection while using cloaking techniques.