To ensure the longevity and stability of your Facebook Ads account while using cloaking, follow these essential steps:
- Get Your Ad Approved with a Safe (White) Page
- Start by submitting ads that direct to a fully compliant landing page that aligns with Facebook’s advertising policies.
- Ensure that the page contains no restricted content to avoid triggering Facebook’s AI detection system.
- Wait for the ad to pass the review process, which typically takes a few hours to a couple of days.
- Create 2-3 Basic Ads for Initial Approval
- Before launching any high-converting or monetized ads, first get 2-3 basic, low-risk ads approved.
- These initial ads help establish your account’s credibility and reduce the likelihood of immediate scrutiny.
- Let these safe ads run for a few days to create a normal ad account activity pattern.
- Let Your Ad Account Warm Up
- Once your basic ads are approved and running, allow your account to warm up for a few days.
- This phase helps build trust with Facebook’s algorithm and minimizes the chances of sudden account bans.
- Use a Low Budget for Warm-Up
- Start with the lowest possible budget to avoid unnecessary spending while establishing your account’s legitimacy.
- Gradually increase the budget over time, as sudden spikes can trigger Facebook’s security checks.
- Apply Cloaking After the Warm-Up Period
- Once your account has established some activity, apply cloaking to your safe page without modifying your ad settings.
- Ensure that Facebook’s bots and reviewers are always redirected to the safe content while real users see the intended offer.
- Avoid making changes to the ad copy, URL, or targeting after cloaking is applied to prevent triggering additional reviews.
- Keep Cloaking Active Only When Ads Are Running
- Enable cloaking only when your ads are live to prevent detection from Facebook’s periodic checks.
- When ads are paused or inactive, remove cloaking to maintain a low-profile presence.
- Avoid Sudden Changes to Budget or Ad Copy
- Making frequent modifications to your ad budget, targeting, or creatives can raise suspicion and lead to a manual review.
- Adjust settings gradually and avoid abrupt changes to maintain stability.
- Monitor Traffic and Engagement Regularly
- Keep an eye on your ad performance and check traffic sources to ensure that Facebook’s crawlers are properly filtered out.
- Use advanced cloaking tools to detect Facebook’s AI reviewers and redirect them accordingly.
- Use Aged or Verified Facebook Accounts
- Running cloaked ads on fresh accounts increases the chances of immediate flagging and suspension.
- If possible, use aged accounts with prior ad spending history to reduce the risk of detection.
By following these best practices, you can significantly improve the lifespan of your Facebook Ads account while using cloaking techniques.