The Cost Management report helps you track and optimize your advertising expenses by providing detailed insights into spending, cost efficiency, and budget allocation.
Key Features #
- Daily & Monthly Spend Reports – Track ad spend across different time periods.
- CPC & CPA Analysis – Monitor cost-per-click (CPC) and cost-per-action (CPA) trends.
- Budget Allocation Tracking – Ensure your funds are being spent effectively across campaigns.
- ROI Calculation – Compare ad spend to generated revenue for profitability analysis.
Use Case #
- Prevent overspending and optimize budget distribution.
- Identify underperforming campaigns that need budget adjustments.
- Improve cost-efficiency by lowering CPC and CPA.