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Web Analytics

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TrafficShield not only provides advanced cloaking capabilities but also includes a powerful Web Analytics feature. This tool helps you track visitor data, analyze traffic quality, and optimize your campaigns based on real-time insights. Whether you’re monitoring bot activity, detecting fraudulent clicks, or evaluating the performance of your landing pages, TrafficShield Web Analytics gives you the control you need.

Key Features of TrafficShield Web Analytics #

1. Real-Time Traffic Monitoring #

  • View live data on website visits, including IP addresses, locations, devices, and referrers.
  • Detect and filter unwanted traffic in real-time to protect your campaigns.

2. Visitor Segmentation #

  • Identify and categorize traffic based on factors such as:
    • Geolocation: Track visitors by country, region, or city.
    • Device Type: Monitor desktop, mobile, and tablet traffic separately.
    • User Agent Analysis: Detect browser types and operating systems.
    • Referrer Tracking: See which sources drive the most traffic to your site.

3. Bot & Fraud Detection #

  • Automatically flag suspicious activities, such as repeated visits from the same IP or abnormal browsing behavior.
  • Prevent click fraud from ad networks and protect your advertising budget.
  • Set up IP blacklists and whitelists to control who can access your landing pages.

4. Conversion Tracking & Performance Analysis #

  • Measure the effectiveness of your campaigns by tracking key conversion metrics.
  • Identify high-quality traffic sources and eliminate low-performing ones.
  • Get insights on bounce rates, session duration, and user engagement.

5. Custom Alerts & Reports #

  • Set up alerts for specific traffic anomalies, such as sudden spikes in bot traffic or unauthorized referrers.
  • Generate detailed reports to analyze trends over time and optimize your strategy accordingly.

How to Use TrafficShield Web Analytics #

Step 1: Access Web Analytics #

  • Log in to your TrafficShield Dashboard.
  • Navigate to the Web Analytics section.

Step 2: Configure Filters & Tracking Preferences #

  • Select the metrics you want to track, such as IP addresses, user agents, and referrer sources.
  • Apply custom filters to segment real users from bots or unwanted traffic.

Step 3: Monitor & Optimize Traffic #

  • Review real-time logs to understand visitor behavior.
  • Adjust your cloaking settings based on analytics insights.
  • Set up automation rules to block or allow specific traffic sources.

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